In this day and age, every business should have an online presence in order to give greater visibility to their potential clients – and ultimately to increase cashflow. Your website is your 24-7 virtual sales person and your customers can learn about what you have to offer at any time. It is important that your website conveys the right image and gives your customers what they need. A search engine friendly website and design will help you no end. It is also an opportunity to tell your potential and existing customers more about your company including testimonials, special offers, company news and contact information.
If you already have a website and it is not performing as you expected it could be time to review your on-site optimisation to identify where the problems lie and how to enhance performance. A good looking and easy to navigate website is great, but these elements are useless if nobody can reach your site. This is where SEO comes in and it can mean the difference between business success and failure especially if you rely heavily on your web customers. SEO will ensure that search engines index your page and elevate it to the top search engine positions when web users search for your particular services. If you website is currently ranking well and attracting good volumes of traffic but not converting, you need to consider conversion rate optimisation right away, or you stand to continue losing potential sales.
One of the reasons we took our services public in 2008 was because there is a huge hole in the market of companies who understand how to combine effective web design and marketing that works. Web design can be expensive so it is essential that you get a good return on your investment. Search engine optimisation is a set of processes that will help increase traffic to your website organically through the search engines. In order to rank highly with the 3 major search engines (Google, Bing and Yahoo), your site and its content need to be optimised effectively so that your site is presented to all web users who search for your products or services. Search engines will focus on factors such as keyword density in order to rank your website so getting your content right should be on the top of your opimisation list.
If you are new to SEO or worried that you might not have time to manage it well, we having many successful clients and case studies that we can share with you. Our team has over a decade of experience that contains a wealth of knowledge and resources to achieve great results for your business too. We can manage your entire online marketing strategy to ensure your website reaches the top spot in the search engines.
Call us today on 0844 855 3215 to speak us at Essex SEO to discuss how we can design and fully optimise your website for the search engines. Or we can discuss the key areas to improve the optimisation of your existing website.